After you’ve finished recording your album, you probably feel incredibly proud. However, now you just want people to listen to it. You need to get it out into the world. If you don’t have a huge sales and marketing team on your side, though, this can be a difficult feat. Here are three interesting ways to distribute your album to listeners without relying on the internet or streaming services.
Leave it in Public Places
You’ve got a load of copies of your album just lying around. Maybe you’re struggling to sell them. But what if you could gradually introduce them into the world? One way would be to leave them lying around in strategically placed locations. Then, curious music enthusiasts are bound to notice them, and some people are guaranteed to take one home for a listen.
Having chanced upon this unknown album, they’ll likely give it a careful listen, making it more likely they’ll enjoy it. Try leaving CDs on buses, in coffee shops, and in any waiting area where someone might pick one up and take it home. Consider leaving a little note encouraging passers-by to do exactly that.
Busk on the Street
When you busk on the street, you’re usually looking for money in return for your performance. However, members of the general public are more likely to hand over cash in return for a physical product. The next time you’re out busking, bring a bunch of CDs. Make a big sign saying that anyone who donates can take home an album.
This has two benefits. Firstly, you’ll be more likely to receive the spare change from people walking by. Secondly, you’ll be distributing copies of your album to anyone walking past who likes how you sound. This can be an incredibly fun and effective way to get your music out to more people and spread your songs throughout the world.
Run a Competition
Okay, this one might require the internet, at least, to get it started. If you’ve got a fairly decent following (it doesn’t have to be massive), then your followers might be interested in getting their hands on a copy of your album. You can post competitions and then send out CDs to the winners. There can be as few or as many winners as you like.
You could ask people to create a logo, write a poem inspired by your lyrics, or simply share your profile for a chance to win. This last option is a good way to reach a wider audience and gain new followers. Next, go online and search for interstate couriers who can mail your album and any other merchandise to the competition winners.
It’s never easy to spread your music when there’s so much competition already out there. The internet remains a good way to do it, but don’t forget these more old-school methods. They won’t get you to number one overnight, but they could help you slowly build up an authentic and loyal audience.