“Traveling is not something you’re good at. It’s something you do, like breathing.” – Gayle Forman
Traveling is a dream for many people around the world. Among the travel enthusiasts, some have to keep their dream on hold due to various circumstances in their lives. Some find it hard to set aside time to travel, as their lives are too busy. Then there are those with a dire financial situation who can’t spare expenses that are entailed in traveling. Then there are those traveling enthusiasts who would love to travel to their favorite locations, have the means to make the trip possible and have the time to plan out their travel comfortably but never take their dream trip. So, what is the reason for such a decision, despite having the will, the means, and the time to make their trip successfully?
Before starting the conclusion, it is better to understand the traveler described here. The traveling enthusiast here is a typical person who is affluent enough with a job that allows enough time off or a lot of vacation time—so, coming back to the reason that such an enthusiast with so many opportunities still decides against traveling. The reason may be shocking to an enthusiast, but it is very simple; they are afraid of the unknowns. This may be ironic, considering that the sense of adventure, facing the unknown, and discovering new things combine to make traveling enjoyable. Although, still, a person can dream. And a dream of such a person is destined to be suppressed by themselves.
Well, there are ways that these dreams can become a reality. Today, specific tools can help intrepid travelers make their travels stress-free. Some guides provide so much information about a destination that a traveler becomes intimately informed about it.
Then there is a platform that combines the power of all travel guides and tools that help travelers plan a trip. And that platform is Secret World.
Secret World is the brainchild of Antonio Kim Ciccarelli. The idea came to Antonio Kim Ciccarelli, an Italian businessman, while on a trip with a group of friends. An avid traveler and a fan of exploring new locales, Antonio had an experience far outside his comfort zone and revealed a profound epiphanic realization to him. The realization that came to Antonio was how information about a specific location could be beneficial to would-be travelers who want to travel to it in the future. Antonio partnered with Markus Hoffmeier in 2014 to launch Secret World.
Allowing travelers from all across the globe to share their traveling experience, recommendations about which sites are noteworthy at a specific destination, and sharing a list of dos and don’ts related to that destination. The traveler can share suggestions or their personal list of tips and tricks that they found most helpful, making the trip easier and fun. Additionally, would-be travelers can hold discussions in the forum section of the platform to learn more about their intended destination. Secret World is open to all, be they seasoned travelers who take many trips or novices planning their first trip. The platform offers a social experience for travelers in addition to being a place for travel guidance.
But the platform doesn’t just offer a travel guide to traveling enthusiasts; there are many other benefits that Secret World provides to travelers. Secret World is also known as eBay for travelers in the traveling community. Local travel guides can offer their services on Secret World to would-be travelers to their home destinations. Suppose travelers took a trip that eventually turned into an unforgettable adventure, but unfortunately couldn’t remember to pick up a souvenir. In that case, Secret World also has a section that offers souvenirs from locations across the globe. There are also options for travelers who unfortunately couldn’t take a trip despite making plans and buying tickets; travelers can offer their unused tickets to others traveling to the same destination on those dates.
Being a unique idea with so much to offer to travelers, Secret World is a hit with the traveling community. And the numbers prove this; Secret World is currently one of the most visited sites, with 100 million visitors in a year. Secret World as a platform has surpassed other great platforms like Trivago, Lonely Planet, and even National Geographic in popularity.
Secret World has made a name for itself in the world of travel, as only an authentic idea can. Keeping the would-be traveler informed about their trip, Secret World has eventually left other notable platforms behind in popularity.