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Digital marketing was an elite skill in the early days. But the present popularity makes it quite unbelievable. In 2022, digital goes hand in hand with marketing. Online consumers will know that digital marketing is everywhere. While every organization uses it, they are almost inseparable. From search engines to social media advertising, it encompasses all.
The value of digital marketing certification is growing as more companies realize its importance. Companies now expect their marketing teams to be up to speed with the latest trends and technologies that are shaping the industry. Interested candidates can enroll in a digital marketing certification course to leverage the new skills required in the industry.
The digital marketing certification process can vary depending on where you are looking for certification from, so make sure that it’s something you want to invest in before moving forward with the process. The digital marketing PG program from Simplilearn is a good option if you are looking to be an expert in the field.
Ways to learn Digital Marketing in the USA in 2022
With so many future possibilities lying ahead, learning digital marketing is essential. Nevertheless, the USA has geared up to cope with the changes. The nation is providing numerous courses on digital marketing. The methods that learners use to learn digital marketing are as follows:
1) Online courses: Digital marketing is a wide subject with many different facets, and it can be daunting for newcomers to figure out what they should focus on. Some organizations offer online courses that help learners understand the basics of digital marketing gradually and systematically, starting from identifying their personal strengths and weaknesses to understanding why they need these skills in their careers.
2) Learning from other professionals: A lot of users would rather learn by watching or reading about what other professionals have done than trying it on
Let’s check out some excellent digital marketing courses in the USA.
Top online courses to learn Digital Marketing in the USA in 2022
Digital marketing courses are designed for teaching fundamental concepts. Learning them will make you succeed in digital marketing. Listed here are the top online courses for digital marketing:
● Simplilearn Post Graduate Program in Digital Marketing with Purdue University
This post-graduate program targets experienced business professionals. You must have an undergraduate degree to pursue this course. Besides, you also need two years of digital marketing. You need not be an expert.
A legitimate university will grant your qualification certificate. Before pursuing this course, you need to fill out an application. This course will give you exclusivity. The team of admission counselors will guide you through.
The admission procedures are pretty affordable. Simplilearn has co-created this course with Facebook.
The course will offer you both academic insight and real-world skills. Besides learning popular tools and techniques, you’ll learn about reputation management.
You’ll also learn about search psychology and language targeting. This course offers Purdue Alumni membership for accessing Simplilearn’s career services.
This course costs a total of $3000 for 6 months. You can choose to pay upfront or via payment plans.
● Google Fundamentals of Digital Marketing
This course offers a consistent experience for small business owners. Moreover, it is ideal for anyone opting for a career change. It is produced entirely by the trainers of the company.
This program consists of videos and quizzes for testing your knowledge. The 26+ modules explore the basics of digital marketing. From creating content to finding basic analytics, it deals with all.
The course completion exam consists of 40 questions. After passing, you’ll receive a digital certificate. The certification is accredited by the Interactive Advertising Bureau Europe and the Open University. You can add this to your resume and LinkedIn Profile.
The 26-module course takes 40 hours of learning. If required, you can carry it out at your own pace. This course comes for free as it is accredited to boot. So if you’re willing to change your career, gear up.
● Udemy Complete Digital Marketing Course
Candidates looking for upskilling can pursue this course. You will not require to spend lots of cash. If you’re willing to expand your skills, this course is ideal.
The video tutorial course takes a pragmatic approach. It combines sample projects, videos, quizzes, and checklists.
This course helps you to create a tailored marketing strategy. Besides explaining the marketing techniques, it gives you practical experience. The entire digital marketing lifecycle is covered within 12 courses.
Udemy’s popular course takes a total of 22.5 hours of learning. You’ll get access to all articles and downloadable resources for education. With $149.99 as the base price, you’ll get discounts too.
● Think Digital Marketing Bootcamp
This digital marketing Bootcamp is for both beginners and professionals. It is mainly for those who’re willing to change their career option. The flexible learning hours help fit the course accordingly.
The part-time course guarantees full-time career support. It usually covers all aspects of digital marketing skills. You’ll get popular insights about the industry and salary expectations. You can create a job-winning portfolio.
Pursuing this course will provide you access to open roles. Around 15-20 hours of weekly commitment, you’ll master the skills. The three-month course will cost you $4900. You can choose to pay the fees however you like.
● Coursera Digital Marketing Specialization Course
This modest budget course is pitched for beginners. The excellent content depth will prepare you well for digital marketing. Besides, the specialization courses help in building different skills.
You need to complete six courses. You need to apply your newfound skills to your assignment. Associating with the hands-on project will help you gain certification.
This course will teach you skills that real employers require. You can quickly finish off the entire course within eight months. If you wish to finish earlier, you can set personal deadlines.
After free enrollment, you need to pay a monthly subscription fee. It will cost you only $360 for eight months. Moreover, with this subscription, you can access a thousand other courses.
To conclude
Free courses are the best way to start learning digital marketing. This will help you whet your digital marketing appetite. Then you can figure out the course which covers your needs. We’re sure you can enhance your skills and excel further.
