Your gym website is the bread and butter of your online presence. It’sIts how new members will find you, existing members will stay up to date, and it’s a great way to show off your brand.
However, good gym websites are not a static entities. They needneeds to change and grow as your gym does do. Here are a few things your gym website will need in order to stay relevant in 2022.:
A Mobile-First Design
These days, over 50% of web traffic comes from mobile devices. This trend is only going to continue, which means that your website needs to be designed with mobile users in mind. A mobile-first design means that your site will be easy to use and navigate on a smartphone or tablet.
Make sure your site is responsive, meaning it will adjust to fit any screen size. Design your site in a way that users can access the most important information without having to scroll or click through a lot of links.
A Simplified User Interface
A good gym website should be easy for users to navigate and understand. This means having a clean, simplified user interface. Use clear and concise text, and organize your content in an intuitive way. Avoid using jargon or technical terms that your users might not understand.
Remember, less is more when it comes to web design. Too much can slow down your website and you don’t want to overwhelm your users with too much information or too many options.
High-quality imagery is the best way to bring your gym website to life. People are visual creatures, and they will respond positively to images that are well-chosen and professionally edited.
Use images that are relevant to your gym and your brand. Avoid using generic stock photos whenever possible. Invest in a camera and take your own photos, or hire a professional photographer to do it for you.
When selecting images, choose ones that are high resolution and have been optimized for the web. This will help ensure that your site loads quickly and looks its best on all devices.
Regularly Updated Content
Your gym website is not a set-it-and-forget-it kind of thing. In order to keep your users coming back, you need to regularly update your content. This could mean anything from adding new blog posts to updating your class schedule.
Make sure that your content is fresh, relevant, and engaging. If you start to run out of ideas, consider hiring a professional writer or content marketer to help you create quality content that your users will love. Also, work with an SEO consultant to ensure your content is well-optimized for search engines.
Social Media Links
Social media is a powerful tool that can be used to promote your gym and engage with your target audience. Make sure to include links to your social media accounts on your website, and encourage users to follow you for the latest updates.
You can also use social media to drive traffic to your website. For example, you can post links to your latest blog post or promote special offers and discounts. Make sure you optimize your social media so that your content can gain an edge over the competition.
An Effective Search Function
Your gym website needs to have an effective search function. This will allow users to quickly and easily find the information they are looking for. Include a search bar in the header of your website, and make sure it is visible on all pages.
Your search function should be able to handle misspellings and different variations of keywords. For example, if a user searches for “bodybuilding,” they should be able to find what they are looking for even if they enter “body build” or “build body.”
Your gym website should have a clear call-to-action (CTA). This is a statement or button that tells users what you want them to do next.
Your CTA should be prominently displayed on your website, and it should be easy for users to understand what they need to do in order to take advantage of your offer.
Below are a two tips to help you create an effective CTA:
- Make it stand out: Your CTA should be eye-catching and impossible to miss. Use colors, images, and/or fonts that contrast with the rest of your website.
- Use active language: Use language that encourages users to take action. For example, “Get started now!” or “Sign up today!”
Having the best gym website in 2022 isn’t going to be easy. With so much competition out there, you need to make sure your site is up to par. By following the tips above, you can create a website that will help you attract new users and keep them coming back for more.