As we said, podcasting is a more intimate way of receiving information than reading email or other methods. As a result, people can more easily relate to the content presented in the podcast. Therefore, one of the advantages of producing a podcast is its greater impact. This can be very useful for businesses and they can communicate with their customers in a more effective way. Additionally, in today’s world, people are bombarded with information every day. Receiving written information every day reduces the attractiveness of information and people do not show interest in many contents. As a result, presenting content in a different way such as a podcast multiplies the attractiveness of information and people are more interested in getting information from this new method. This is another reason that shows the advantage of using podcasts for businesses.