Why use a survey tool to improve customer and employee experience? –
The only way to understand human sentiments is by asking questions. Be it employees, or customers, by asking the right questions, you can collect inputs and take action to improve their experience.
Without a survey tool, the whole process is dependent primarily on instincts. As a result, the decisions are not confident, resulting in unfocused results.
To have a focused growth, you should analyze the data and arrive at insightful conclusions about your company or brand. An online survey tool does exactly that. Survey tools have inbuilt dashboards that help you visualize the data and use that you can make predictions.
Apart from this, there are many other reasons for online survey tools gaining popularity today. We have listed a few of them below.
Advantages of Online Survey Tools
Online survey forms are conversational, visually engaging, and easy to fill. Due to this, they always result in better completion rates. The respondents are more likely to not only take up the survey but also complete it and give candid responses. Candid responses can result in high-quality data, which helps you understand your employees and customers better.
Almost all online survey tools come with customization features to build brand-friendly surveys. For example, you can add your logos and customize the background, font, text colors, etc. In addition, some tools also come with white labeling features wherein you get a survey URL of your choice.
Surveys created using survey tools are responsive. In addition, these surveys can be taken on any device, including mobile, tablet, and desktop, regardless of screen size. The advantage of using any device deepens the survey reach and increases the likelihood of completed surveys. Also, compared to paper surveys, digital surveys are prone to fewer errors.
Online Survey Tools Recommendations
When you google “online survey tools,” you’ll get many results. Every tool has its purpose. Some beginner-level tools like google forms offer great value for free, and some complex tools help you with data analysis and make surveys conversational. Here are the three best tools we suggest for your organization,
Typeform is one of the most popular online survey tools. It stands out from its competitors for its conversational UI and ease of filling. The one question at a time design helps respondents focus on the question while responding to it. Typeform can also integrate with other apps to widen its functionality. With the customization feature, you can dress up the minimalistic-looking Typeform the way you want.
SurveySparrow is not just a survey tool but an omnichannel experience management platform. Be its employee experience, customer experience, or product experience, SurveySparrow offers features that will simplify everything for you and is one of the best Typeform alternatives you can find.
Like Typeform, SurveySparrow also has a minimalistic, conversational UI that ensures higher completion rates. But what makes it different from Typeform are the features within the platform. For example, SurveySparrow comes with 360 assessment, NPS, Case Management, and White-Labeling, which you’ll not find in Typeform. Also, in terms of pricing, it is cheaper than Typeform.
Formerly known as SurveyGizmo, Alchemy offers solutions for market researchers and customer experience professionals. It promises to have the most number of question types to collect responses and flexible pricing plans. The platform’s user interface is sleek and looks good even on smartphones. But, for more advanced features, Alchemy may not be a better option.
So, time for the final words. Using online survey tools is the best solution for organizations that want to understand data better. They are cheap, automate the process, and help you gain rich insights with almost no effort. There is a good deal of survey tools you can find. You can go for the one that suits your needs the best!