Being a photographer is a dream that many people have. However, it can be hard to get started. Hollywood photographer Shotarry shares his insights about becoming a well-known photographer and building a strong clientele.
Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others
Here are some tips that Shotarry wants you to know about getting more clients for your budding photography business:
1. Choose a focus.
“Most people start out wanting to take photos of everything,” said Shota. “It’s better to become great at taking pictures of one type, like weddings, food, nature, or fashion.” Selecting a focus will make it easier for potential clients to find you and use your services. It also gives you the chance to be the very best in your field.
2. Develop a fantastic portfolio.
Creating an impeccable portfolio is probably the number one way to get new and long term clients. “They need to see what you can do,” said Shota. “If they don’t see work that fits their vision, they won’t want to hire you. Make your portfolio sing.”
3. Build a great website.
“If you have a great website, it will get jobs for you without you lifting a finger,” said Shota. “I worked with a designer to build my fantastic portfolio website, and it’s helped.” There are premium website builders like SquareSpace, WordPress and Wix that can help you build your own if you can’t afford a professional designer. Make sure it’s easy to navigate and that your content is stunning.
4. Create a brand.
Creating a brand does a great deal to help you market yourself. It can involve creating a logo, adding some flair to your digital presence, and carefully choosing your communication strategy. “Having clear communication and a strong brand image makes the client feel like they know you before they even meet you,” said Shota. “You want to let them know what you’re all about as soon as possible.”
5. Go above and beyond.
When you’re just starting and fighting for clients, you need to do everything you can to impress them. This could mean giving them extra prints for free, extending the photoshoot time, or showcasing their photos on your site. “Make an amazing impression,” said Shota. “If they’re blown away by you, they’re more likely to recommend you to other people. You never know what connection could lead to your first big client.”