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Exposing oneself to the public and being in the limelight at all times can be frightening for some. A few people even argue why to build things around themselves when their work speaks volumes. Austin Rotter, a media strategist, looks at things in a different way. Here’s his guide to why aligning your brand with your personal life is essential and how it can shoot your business through the roof.
Sharing one’s personal life with their personal brand can be uncomfortable for some. Showing up, exposing yourself to the public, and being in the limelight at all times can feel daunting.
“How much of my personal life should I reveal,” “What boundaries can I set between my personal life and personal brand,” “How can I rid my fear of exposing myself to the world,” “How do I structure my story to blend it in my brand?”
If you have such questions buzzing around in your head, don’t pass up the opportunity to read on.
To clear things up for you, we asked a media strategist, Austin Rotter, whether merging our personal lives into our personal brands is essential. We were intrigued by what he had to say.
Austin Rotter not only approved of the concept but also urged that all new entrepreneurs must adopt it. Here are the seven tips he shared with us, along with their associated benefits:
1. Audiences love genuine brands
Describing what you love doing in your personal life and building your brand on it adds to your credibility and genuity among customers. You can’t go in with certain catchphrases for your business and act completely the opposite way in real life. Rather create authenticity by doing things you do and building upon them. If consumers observe a complete contrast between what you represent and what you actually do, you’ll immediately lose trust and will be just another company.
2. Your personal brand tells your life story
If your brand isn’t telling a story about you or your lifestyle, you are losing potential clients already. Build a narrative around your business that empowers people to engage with and take action. Share what matters the most to you and what makes it so valuable. Emphasize how you’re working towards materializing the vision you have. Social media, personal websites, and podcasts all help lay the foundation for your customers to know you and your story.
Depending on what image you’re portraying to the world, it will resonate with those who deeply care about the matter. So, the next time that topic appears, they will remember you.
3. You are considered an expert
As you keep spreading your narrative and sharing more and more information about your interests, people begin to consider you an expert on the matter. The service you’re offering becomes an embodiment of what they think of you. The more specific things you talk about and represent in public, the more will the public remember who you are.
4. Consistent rhetoric makes people fall in love with your business
It is much easier to be recognized when you consistently create content and build your brand around it. Creating consistent content is not that easy if your personal interests do not reflect what you are trying to sell.
5. Your personal ideals create a positive impact
Your work doesn’t just end at your business. It goes far beyond that. Once you have established yourself on the horizon, your work speaks for itself. It goes on and produces a domino effect on other companies in your locality. You steadily begin to grow a community around your brand which in turn makes you more credible and brings in more profits. Such a positive influence will help you reach new heights in the long run and become a market leader among peers.
6. Others will spread your story for you
What better way to promote than by word of mouth on a massive scale? That is exactly what adding your personal goals will do. Creatively devise content that matches your brand and life. The audience will tie and connect all those pieces of the story to their perception of the brand. They will recall all the values you carry whenever they come across something that resonates with your brand.
It is your reputation in the market that connects you with an even broader audience. Once you instill trust and credibility in consumers’ minds, they’ll happily advertise and attach a sense of ownership to the business.
7. Leave a legacy behind
Once you have built up your personal brand around your life story, the next step is how you want to be remembered and the legacy you will leave behind. Your business not only exists now but goes beyond life. Think of what traits you want to be recognized for. The community you have built is not only confined to your presence, but it exceeds generations. Imagine what effect it will have on those to come after you.
Your brand should convey one important message to its followers, “Who you are,” and in return, receive, “Thank you for being here.”
Final Thoughts
Here’s an end to the seven tips by Austin Rotter on how and why to blend your personal life into your personal brand. To summarize, it’s not about “you now” but “you forever” — being real and open allows you to grow through time and leave a lasting legacy for future generations.
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